the Desk of:
Dear Website Owner,
Running a recurring monthly, quarterly, or even annual
membership site can be very profitable. If done correctly,
membership sites can withstand the test of time. However, no matter how
powerful your software tools are, what good is the membership itself if
you can’t keep your customers?
You see, the average retention rate–or in other words, how long
somebody actually stays on your website – is often three months or less.
The big question is how can you increase your retention rate so that
your customers become long-term members? Well, there are many different
ways you can achieve this, and one specific way is called engagements.
Obviously, engaging your customers on your membership site is crucial,
but creating interaction and engagement can be quite general. There are
many different practical steps that you can apply to your recurring
membership website right away.
Surefire Retention Commissions
Part Video Course
Here's a list of this 9 part video series in
Video #1 - Introduction to Increasing Your Retention Rate
Before we jump in and talk about how
to increase your retention rate, you’ll be given a quick detailed
overview so that you know exactly what to expect in the video course
itself. Plus, we have to make sure that you’re in the right mindset!
Video #2 - When They First Join
What should you do when members
first join your site and what exactly should you put in your welcome
video? How should you engage and interact with new users to make sure
they feel that they’re a part of your membership site? This video will
answer all of those questions for you! Additionally, you’ll learn the
number one reason why people stay on your membership site and why you
should pay close attention to it.
Video #3 - Quick-Start Training Videos
One of the biggest mistakes
membership sites make is assuming that their customers know exactly how
to use their products and services. The best way to avoid this is by
providing quick-start training videos to show your members exactly what
they need to know. However, there isn’t just one way to create a
training video; there are many different types of users and audiences,
and you have to understand yours before you can make a great video.
I’ll teach you how to find your audience and the best way to reach them
so that you can lower your support costs and decrease your refund rates.
Video #4 - Site Layout and Navigation
question you should be asking yourself is, “What’s the best way to lay
out my membership website?” The answer, of course, is going to differ
from site to site depending on what niche you’re in and how you provide
content to your members. Still, in general, there is a way to make
things easier for everyone as far as navigation goes. In this video,
I’ll show you how to get started on your site layout and give you some
great tips for easy navigation!
Video #5 - What Software Should You Use?
One of the biggest questions that we
get is: What software should I use to build my community? This is very
important to brainstorm and plan ahead for because the products and
services you offer can define what software you’ll get the most out of.
While you want to pay close attention to how well the software
integrates into helping your members engage and interact with you, you
want to make sure that you choose software that allows you to supply
your content as well.
Video #6 -Public Recognition
Recognizing your members for certain
actions can help increase your retention rates. However, there are
different types of recognition for different types of people. There are
also several ways to recognize them that can make other members what to
jump onboard and do the exact same thing – thereby further directly
increasing your retention rate. So in this video, we’ll be covering
some practical strategies that you can quickly and easily apply to your
Video #7 - Grandfather Pricing
Do you want to know how you can use
pricing to retain members for years to come? Using the strategy
described in this video will cause your current members to think twice
about leaving your recurring membership site. Simply knowing that they
may have to pay more if they leave and decide to come back could be
more than enough to keep them looking for reasons NOT to leave.
Video #8 - Creating a Content Democracy
In this video, I’ll show you a
strategy to help you increase your retention rate by running your
recurring membership site as a democracy. People love it when you take
their feedback and actually apply it to your business. This shows your
members that you care about their opinion and want to constantly
improve your site. You’ll be surprised at how easy it is to increase
your sales with this strategy alone!
Video #9 - Releasing Your Content
Most membership site owners have to
ask themselves one simple, yet hard to answer, question: “How should I
release my content?” There are two ways of going about this, and I
highly recommend using them both! When you implement these strategies,
your members will think to themselves that it doesn’t make sense to
leave your site because they’ll miss out on future content. This is
probably something you weren’t thinking about, especially considering
the fact that it’s rarely implemented, but believe me when I say that
it can have a profound effect on your retention rate.
in learning how to create a high-retention recurrent membership site?
Everything you need to know is right here in this video course!
product to your cart now for only....
P.S. Learn how to use these strategies to keep your members happy and coming back!
P.P.S. This training course was specifically designed to help you create a long-term retention strategy.